{ DOG HOLE© }
When I was 18th, all my friends were striving for the endless exam, while I just sat in a corner where like a dog hole in the classroom, addictively listen bands and read “The Big Idea” from George Lois.
Luckily, adman become my first identity after college, I dig a hole, grab all my work in it.
︎
NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎
T
KFC® × Olympic｜Power of The Beginning
KFC®｜Colonel K The Brand Virtual Idol
Alibaba Tmall®｜See You on Snow
Rémy Martin® CNY｜The Mahu Logo 
TNF100®｜The 100 Reasons Get Back To Trail
HP® LEBI｜Excellent + 1
HP®｜Bullheads Never Stop
Valorant®｜China Brand Visual Kit
MIZONE® × DECATHLON®｜Plastic Kit
Corona®｜2022 World Oceans Day (unpublished)
The North Face®｜2023 Winter Campaign (in roasting)
Rémy Martin® Night｜Step Into The Light
The North Face®｜2024 CNY
Ralph Lauren®｜ENCRYPTED｜Ralph Lauren®｜ENCRYPTED｜Ralph Lauren®｜ENCRYPTED｜
Daniel Arsham Studio®｜ENCRYPTED｜Daniel Arsham Studio®｜ENCRYPTED｜Daniel Arsham Studio®｜ENCRYPTED｜