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NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ 

Valorant

China Brand Visual Kit
Hole Code｜#20230214


● BACKGROUND

Riot Games Valorant launch in China in March 2023, before that, brands need a visual system that is closer to Chinese players and keep the DNA of the game itself.


● IDEA

Valorant’s logo is a V-Shaped “BUG”, which represents the brand’s DNA. I directly use the bug logo as the basis of all visual, and make it more Chinese-style by ways of deformation and extension.






{ All From A “Bug” }
China Brand Visual Kit
 

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{ From “Bug” to Agent }
Valorantl Agent Solo Visual

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{ From “Bug” to Team }
Valorantl Branding Key Visual

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{ Role }

Creative Direction
Art Direction
Design Execution




Sunday May 7 2023