NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎
NIKE × HYPEBEAST MAG.
HYPEBEAST Special IssueHole Code｜#20241223
● ROGUE NOTES
The special issue of Hypebeast Magazine features Jackson Wang as the cover star, sharing his journey as the global partner of Nike and Jordan Brand.
As the Media Art Director for this project, I led the overall visual strategy and material production, ensuring seamless alignment between the narrative and brand essence. From visual direction to execution, I crafted a distinctive aesthetic that captures Jackson Wang's unique interpretation of sport, fashion, and culture, delivering an impactful and multifaceted visual experience.
{ Content Production }
“Hey, here’s your playground. Let’s go.”
— Jackson Wang
︎
{ Role }
Creative Direction
Art Direction
Magazine Production