NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎
2022 World Oceans Day
Corona Ocean Protection CampaignHole Code｜#20220609
● CONTEXT
In 2022, with marine pollution on the rise, Corona Beer launched a proactive plan to tackle plastic waste at its source. Collaborating closely with the brand, I developed the concept of "Plastic Pay"︎︎︎—a system that incentivizes consumers to recycle plastic waste by rewarding them with electronic currency at supermarkets, which can be used for purchases.
Recognized by governments, this initiative reinforced Corona’s commitment to ocean conservation. By integrating sustainability into everyday consumer behavior, it not only raised environmental awareness but also set a precedent for brands taking active responsibility in addressing marine pollution.
● REPORT︎︎︎
{ Role }
Creative Direction
Campaign Production
Creative Direction
Campaign Production