NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎
UGG® Remake Project AW25
UGG × HYPEBEAST 共创者计划Hole Code｜#20251011
● CONTEXT
During AW25, UGG teamed up with leading Chinese creative collectives Times Remake and Balcony to launch the “Remake the Classics” Co-Creator Project.
As the project’s Creative & Art Director, I helped connect the brand with diverse creators to reinterpret the UGG Tasman and Classic Ultra Mini, showcasing a fusion of style, craft, and cultural perspectives.
The initiative explores 4 creative directions - { Fashion } { Cultural } { Upcycling } { Functional } with 50 creators bringing their visions to life. The works had been exhibited from October 11 to 28, 2025, at Shanghai Xintiandi.
{ Remake Collection }
Remake For Reframe
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Creative
Art Director
Art Director