NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎
KFC × Olympic
Power of The BeginningHole Code｜#20210202
● BACKGROUND
The 2022 Beijing Winter Olympic Games, led by Yum Inc, has officially entered the 365th-day countdown. KFC, as a member of the group, hopes to infect more people by supporting the young people behind China’s ice and snow sports and passing on their ice sports spirit.
● IDEA
We invite two snow sports champions, 武大靖 and 苏翊鸣, to talk about the unknown challenges and fears behind the honor.
{ A Story About Fear }
From Two Olympic Champions
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{ Social Poster }
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{ Credits }
Ogilvy
2021
{ Role }
Design Execution
{ Collabs }
Champions｜武大靖, 苏翊鸣
Production｜Zhonghao
Director & DOP｜Feng Baiqin
Stylist｜Zhuangyuan
Grading｜Flip Shanghai
Music Composing｜AudioForce